This policy covers both the Everblue iOS app and the everblue.me marketing website, how each handles your data, and your rights about it. The app comes first because it's what matters most.

The short version (app)

Everblue is a journal that asks you questions. Nothing in the app happens automatically, and nothing is read from your phone in the background. The app has no login and no account. You're identified only by a random ID stored on your device and an optional nickname.

Your journal is stored on your phone.
When Cloudy thinks, what you share is sent to AI model providers through OpenRouter: your chat messages, entries you save (for Cloudy's thought bubble and memory), photos you add, and your answers when you ask for your cloud type. Everblue's servers pass it along and don't keep it.
The only analytics are anonymous daily tallies, with no content.
No ads, no advertising trackers, no IDFA, no selling your data.We don't profile you and we don't track you across other apps or sites.

The Everblue iOS app

No account, no identity

The app does not ask you to sign up or log in. On first launch it generates a random anonymous identifier that lives on your device, plus an optional nickname you can set. We don't collect your name, email, phone number, or contacts.

One anonymous daily ping

Once per day, after the day has ended, the app sends our server a single anonymous signal: a random install identifier (minted on your device, used for nothing else, separate from everything above, and never linked to your journal) and the number of days since you installed. Riding along are at most twelve daily tallies: plain counts of how the app was used that day, such as how many times you opened it, how many chat messages you sent, how many entries you read, and whether you saw the paywall.

That's the entire payload. No journal content, no chat content, no location, no timestamps finer than a day, no device identifiers: nothing that can be linked to your journal or to who you are. We use it only to see whether Everblue is actually helping people keep a journal, and where it loses them.

What stays on your device

Your journal. Entries, including the ones made from a chat with Cloudy, are stored locally on your device.
Mood, day rating, and period quick-log. These are things you log yourself. They are stored on your device, and the period quick-log is not written to Apple Health.
What Cloudy remembers.You can see everything on the “what cloudy knows” screen, edit or forget any of it, or pause memory.

What the app does not read

Everblue does not import or read Apple Health data, your calendar, your music history, or your location in the background, and it does not generate entries on its own. A photo reaches Cloudy only when you pick or take one. Location metadata (EXIF/GPS) is stripped from any photo you add before it leaves your device.

What leaves your device

When Cloudy thinks, the app sends what you share to large-language-model providers, routed through OpenRouter:

your chat messages with Cloudy;
entries you save, so Cloudy can leave a thought bubble and remember what matters;
photos you add. Each photo is first checked on your device for private details (such as nudity, IDs, or payment cards) and skipped if it has them; location data is stripped before upload;
your answers, when you ask for your cloud type.

Everblue's servers pass this along to the provider and don't keep it. Handling by OpenRouter and the model provider that answers a request is governed by their own terms. The text and photos are used to return Cloudy's reply and are not used to advertise to you.

Subscriptions

Paid plans are auto-renewable subscriptions handled by Apple's App Store through RevenueCat. Apple processes the payment. We never see your card or payment details. RevenueCat tells us only whether a subscription is active.

What the app does NOT do

No third-party advertising or ad trackers, and no IDFA.
No selling or renting of your data to anyone.
No behavioral profiling across other apps or websites.
No reading your phone in the background.

Not therapy or medical care

Everblue is a self-reflection and journaling tool. It is not therapy or medical care and does not diagnose or treat any condition. Your cloud type is a lens, not a diagnosis.

Your choices & deleting app data

Photos, camera, and microphone permissions are optional and can be granted or revoked anytime in iOS Settings. You can pause or clear Cloudy's memory in the app. Because there is no account, deleting the app removes the data stored on your device. To request deletion of any data associated with your anonymous ID on our backend, email hi@everblue.meand we'll remove it within 30 days.

The short version (website)

We collect two things on this site:

Your email, when you sign up for the newsletter.
Anonymous usage analytics, so we know which pages matter.

That's it. No accounts, no payment data, no behavioral profiling, no selling anything to anyone.

What the website collects

When you sign up for the newsletter

We collect the email address you submit. It's the only field on the form.

When you visit any page

We use Google Analytics to count pageviews, referrers, country, browser, device type, and approximate session duration. Google's tools anonymize IP addresses by default.

What we don't collect

We don't ask you to create an account.
We don't process payments on this site.
We don't run third-party advertising trackers.
We don't have a “data partner” program.

Who else sees your website data

Mailchimp (email)

Email addresses go to Mailchimp, where we store the newsletter list.

Google Analytics (anonymous usage)

We use the free tier of Google Analytics (GA4) for traffic stats. Their privacy policy covers what Google does with the data on their end.

Heroku (hosting)

The site is hosted on Heroku. Heroku's standard hosting logs include the IP that requested each page. We don't read these logs for any individual visitor.

Unsplash (blog images)

Some images on our blog are loaded from images.unsplash.com. When your browser loads them, Unsplash sees the request. Their privacy policy covers what they do with it.

Data retention

Your newsletter email stays in Mailchimp until you ask us to remove it or click the unsubscribe link in any of our emails.
Analytics retention follows Google's default (currently 14 months).

Your rights

You can:

Unsubscribefrom newsletter emails at any time via the link in each email's footer.
Ask us to delete your email by writing to hi@everblue.me.
Ask us what we have on you by writing to the same address.

We respond to those requests within 30 days.

Cookies

The site uses two kinds of cookies:

Google Analytics's _ga* cookies, which count returning visitors.
A session cookie for the admin portal — only set if someone logs into it. The admin is single-user and not relevant to public visitors.

We don't use behavioral or advertising cookies.

Children

Neither the Everblue app nor this site is directed at children under 13, and we don't knowingly collect data from them. If we learn we've collected an email or other data from someone under 13, we'll delete it.

Changes

If we update this policy, we'll post the new version here with a fresh “Last updated” date. Substantive changes that affect what we collect or who sees it will also be emailed to anyone on the newsletter list.

Contact

Email hi@everblue.mefor anything. We're two people. We read it all.